Testing, Research, Casting & Directing...
Talents has pioneered some of the most creative and innovative methods
to discover, cast and direct real people talent. We can take you through
every step of the process on the way to a great real people campaign--or
just focus with you on one aspect, such as casting or directing. Here
are our 'tools of the trade.'
before there's a storyboard, Hidden Talents can conduct man-in-the
street interviews to test consumer attitudes and reactions to
new products or potential advertising campaigns. We work with
you to elicit what consumers are thinking, and determine how
best to best tap into their concerns, wishes and dreams.
utilize our proprietary survey and research tool, HTRT,
to design real people campaigns that meet all of the demographic
and creative requirements for any conceivable project.
draw upon our 20 years of experience in real people recruiting
and casting to uncover the "hidden talents" in people-people
who have the right words, the right look and the right spirit
for your campaign.
we engage our unique interviewing and directing talents for
putting people at ease; bringing out their best; and creating
special "interview moments" where great real people spots are
born. Click here to see some
our real people testimonial work.
Now... A Word From One Of Our Directors...
all about the 'Wow Moment'
"In directing real people,
I start by remembering that each person is a unique individual with
a special spin on things--a person who has the potential to create a
'wow moment' in a commercial! But to get to 'wow', you've got to first
reach people on a more basic level--by engaging them, listening to them,
gaining their trust and getting them to lose themselves in a conversation
that just happens to take place while the cameras roll. When we give
people a comfort zone to be themselves, by asking the right questions
at the right time and in the right spirit, we open the door to great
things...even a 'Wow Moment'. You know it when you hear it. That's what
I try to capture---for real."
Gerry Gartenberg, Real People