Real Testing, Research, Casting & Directing...

Hidden Talents has pioneered some of the most creative and innovative methods to discover, cast and direct real people talent. We can take you through every step of the process on the way to a great real people campaign--or just focus with you on one aspect, such as casting or directing. Here are our 'tools of the trade.'

Hidden Talents Testing...

Long before there's a storyboard, Hidden Talents can conduct man-in-the street interviews to test consumer attitudes and reactions to new products or potential advertising campaigns. We work with you to elicit what consumers are thinking, and determine how best to best tap into their concerns, wishes and dreams.

Hidden Talents Research...

We utilize our proprietary survey and research tool, HTRT™, to design real people campaigns that meet all of the demographic and creative requirements for any conceivable project.

Hidden Talents Casting...

We draw upon our 20 years of experience in real people recruiting and casting to uncover the "hidden talents" in people-people who have the right words, the right look and the right spirit for your campaign.

Hidden Talents Directing...

And we engage our unique interviewing and directing talents for putting people at ease; bringing out their best; and creating special "interview moments" where great real people spots are born. Click here to see some our real people testimonial work.

And Now... A Word From One Of Our Directors...

It's all about the 'Wow Moment'

"In directing real people, I start by remembering that each person is a unique individual with a special spin on things--a person who has the potential to create a 'wow moment' in a commercial! But to get to 'wow', you've got to first reach people on a more basic level--by engaging them, listening to them, gaining their trust and getting them to lose themselves in a conversation that just happens to take place while the cameras roll. When we give people a comfort zone to be themselves, by asking the right questions at the right time and in the right spirit, we open the door to great things...even a 'Wow Moment'. You know it when you hear it. That's what I try to capture---for real."


Gerry Gartenberg, Real People Director
Email: gerry@hiddentalents.com


 

© 2006 Hidden Talents, Inc. The Real People Casting & Directing Company®
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